Tourism is one of the world’s largest and fast growing industries, widely recognized as one of the growing industries, calculated by around 10% of global GD, and 283.5 Millions of growing workforce was found, as indicated by the World Travel and Tourism Council. Despite the development of Sri Lanka’s tourism industry since 2009, tourist arrivals from China have increased, Chinese tourists are unusual compared to the number of Chinese tourists traveling to other countries. Sri Lanka can take concrete steps to overcome tourists coming from this channel.

Tourism and Sri Lanka economy

In 1966, tourism was recognized as an important Sri Lanka industry. The Sri Lanka Tourist Board (SLTB) Act No. 10 of 1966 established a national institution to promote tourism in the country. Sri Lanka’s natural beauty and diverse landscapes, 65,000 km (almost around the same size as Ireland and Croatia) are relatively small area, provides a valuable resource for the country’s tourism industry. . Sri Lanka is attracted to tourists, its historical places, including ancient Buddhist cities, and its cultural diversity.

 

As shown in Figure 1, the GDP tourism sector in Sri Lanka has better than South Asia and average global levels in recent years. Tourism sector is the third largest foreign income for Sri Lanka. The overall and indirect tour of the tourism sector for Sri Lanka’s economy in 2014 stood at 11.1 percent GDP in 2014. It has been estimated that the LKR1093.6 billion in 2015 was estimated. LKR 1979.2 billion until 2025. Sri Lanka is a major part of the tourism sector in the economy, especially after 2009, and is capable of more political stability from the country. However, Sri Lanka is relatively less than regional rivals like Maldives (78.1%), Thailand (19.3 percent) and Malaysia (14.9%) in terms of the GDP tourism sector.

Tourism sector is an important source of employment in the country, which shows the number of employees in this particular sector. Tourism sector has grown rapidly in 2014, 8,19,500 jobs (both direct and indirect) were born in 2014, which was 10.0% of total employment in Sri Lanka, and up to 943,000 by 2025 Has happened

Similarly, as indicated in figure 2, tourism sector was 9.7% of total employment in Sri Lanka in 2015, with more than that percentage (9.5%) and South Asia (7.98%) in the world. .

More importantly, employment growth in tourism sector has dramatically increased, from 6.32% to 2012, 2015 and 2015 by 6.24% and 6.44% in 2009.

As the show of 3 figures, there have been significant changes in the formation of tourist arrivals in Sri Lanka in the past three decades. In 1994- Germany, Germany took number one in Sri Lanka’s upcoming destinations. By 2004, there were ‘top 3′ countries between the tourists’ arrivals in Germany, India and the United Kingdom, and China’s share in local tourism was unusual.

In 2014, however, rankings of China’s third largest tourists in Sri Lanka increased, which increased 8.4 percent in overall touristic income. He plotted another mark in 2015, pulled out of the UK to claim the second position. The main reasons for this increase were severe advertising campaigns launched by the Sri Lanka government in China, more engagement with China media, peace environment in Sri Lanka, and strong political relations between the two countries, since 1984, Sri Lanka in India Top 3 sources of tourists in Lanka. He recently claimed number one, but the rapid increase in the arrival of Chinese tourists can change this situation in the near future.

Statistics offer both tourists and growth rates from major sources in the year 2010-2016. While the number of tourists came from India and Britain in this period, after 2013, the number of Chinese tourists increased dramatically.

Tourist tourist arrival and development rates of tourists from above five countries (2010-2016). Source: Created by the author, Sri Lanka is based on the tourism development authority’s statistics.